Initially, social media was meant for people to share and connect with others around the world. Given the degree of its popularity, it has also heralded a number of new professions for those on the platform. If you’ve ever wondered about the possibility of making money out of your hobbies, unique talents, interests, and lifestyle then this becoming a social media influencer might be the right thing for you.
There are many different types of influencers these days and one of the biggest “markets” is in travel. Imagine being paid to visit and explore exciting new destinations—that’s what the job is all about. So, what does it take to become one? Here’s what you need to know.
Find a Niche
There are different niches within travel content creation, including health and wellness, luxury travel, gastro-tourism, adventure, tropical destinations, eco or wildlife tourism, and so on. Picking one will help you distinguish yourself from others in the same field. It’ll also enable you to build a market and gain some authority over the niche itself. This is important when it comes to building your personal brand as well.
Tap Into Your Photography Skills
Remember, Instagram is a visual platform and as such, you should be able to tell your story through imagery. One of the key skills that every great travel content creator has is photography. If you’re unsure, do take the necessary steps when it comes to learning how to take aesthetically pleasing travel snapshots. You have the option of taking online classes for basic photography or simply practicing on your own.
Learn About Video Editing
Aside from photography, it is just as important for you to know how to edit videos in an appealing way. Instagram has provided its creators with the option to post Stories, Reels, and whole programs through IGTV. As a travel influencer, you would want to take advantage of these as much as possible. After all, you would want to touch base and become closer with your audience through every medium available. To stand out, you don’t only need great shots, but also a degree of creativity when it comes to putting everything together. From transitions, music, to even the filter you decide to use, it all counts.
Build Your Personal Brand
What do you want to be most known for it? Is it dreamy photos of beaches? Perhaps snaps of exotic from far-flung places? Whichever you choose, the key to establishing your personal brand online is by being consistent. This involves regular updates, similarly themed photos and videos, and quality content. Once people become familiar with what you regularly post, they will associate you with it so make sure you’re making a good impression to receive credit for it.
Understanding the Use of Hashtags
Every good travel influencer knows the power and importance of using the right hashtags for their posts. These are meant to help other people discover their content and, perhaps, give them a follow as a result. Hashtags can also be used for building a brand. You can create a unique one for yourself or one that specifically caters to your followers. What about using it to create an “online challenge” that will drive people to your page? You just need a degree of creativity and you can maximize the benefits of its use easily.
Don’t Be Scared of Collaborations
Working with other people requires you to step out of your comfort zone, but don’t be afraid to do it. Not only will this allow you to network with others in the same field, you will likely learn a thing or two in the process as well. Of course, there are mutual benefits involved, such as tapping into an entirely new audience who may not be familiar with you yet. Many collabs have resulted in great gains for those involved so consider this a worthy investment.
Remember, even this job requires effort and focus. Getting started is easy, but profiting from it will take a bit of time. So just work on it steadily and we’re sure you’re bound to reap the rewards!
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